Unilever is dedicating significant resources to establishing a fragrance design and development team internally, with a substantial €100 million investment. This initiative involves hiring skilled perfumers in various locations, including the UK, US, and India, to enhance its wide range of global brands.
The company, known for popular products like Dove, plans to fuse its cutting-edge scientific knowledge in fields like neuroscience, artificial intelligence, and digital innovation with established strategic alliances. This combination is expected to consistently elevate product quality and availability across its offerings, ensuring they meet consumer demands more swiftly.
Mathieu Lenoir has recently been appointed as the Global Creative Centre Director for Fragrance at Unilever.
Unilever highlights that this strategic move is aligned with their aim to further growth and boost efficiency by gaining enhanced oversight over the creation and adjustment of their fragrances, a crucial element in product crafting and consumer satisfaction.