Henkel Partners with U.S. Soccer to Feature Entire Brand Range

Henkel has entered into a multi-year sponsorship agreement with U.S. Soccer, representing its inaugural comprehensive brand partnership in North America.

This collaboration will highlight more than 30 of Henkel’s distinguished brands, such as Dial, Persil, Schwarzkopf, and Loctite. The initiative includes engagement in events like the Young Player of the Year Awards and youth soccer clinics.

By teaming up with U.S. Soccer, Henkel strategically aligns its extensive consumer and industrial brand portfolio with a vibrant and rapidly expanding sport.