L’Oréal Group, alongside cultural curator Visionairs, has inaugurated the exhibition “Notre-Dame de Paris: The Augmented Exhibition” at the Art Park, located in the West Kowloon Cultural District of Hong Kong. This event coincides with the public reopening of the cathedral.
Furthermore, L’Oréal not only contributed as a donor for the cathedral’s restoration after the 2019 fire, but the company also sponsored this global exhibition, which was developed by Histovery in partnership with the public institution dedicated to rebuilding Notre-Dame de Paris.
The exhibition showcases L’Oréal’s commitment to combining beauty with cultural heritage by enabling visitors to witness how technology can enhance and preserve both culture and beauty.
In the words of Eva Yu, President and Managing Director of L’Oréal Hong Kong, “For over 115 years, L’Oréal has been dedicated to beauty, creativity, and cherishing cultural heritage. This exhibition embodies those values, offering the public a chance to engage with the timeless elegance and strength of this historic landmark. We are proud to play a role in this captivating and pioneering experience in Hong Kong, encouraging appreciation and conservation of our shared World Heritage.”