Colgate-Palmolive has engineered dual ‘digital twins’ to enhance the speed of their product development cycles. These digital twins are equipped to mimic human consumer responses, allowing them to interact with product features and claims as though they were real users.
A report from Reuters shares insights from Diana Schildhouse, Colgate-Palmolive’s Chief Analytics & Insights Officer, who emphasized that the company will persist in gathering literal consumer feedback prior to product launches. Alongside, they’ve initiated a collaboration with Market Logic to deploy a generative AI system that scrutinizes consumer feedback and research data.
The introduction of digital twins not only expedites the creation and refinement of products but also optimizes the supply chain, pinpointing and addressing potential hurdles as reported by Reuters.