Mayfair Equity Partners has decided to divest from Tangle Teezer, passing the renowned British haircare company into the hands of BIC, a global leader in consumer goods, for a transaction valued at £165 million.
A Glance at Tangle Teezer’s Journey
Launched in 2007, Tangle Teezer transformed the haircare landscape with its unique detangling technology, designed to gently untangle locks while preventing damage. In 2021, Mayfair Equity Partners came onboard, propelling the brand’s aggressive international growth, especially in the U.S., which has now become its primary market.
Why This Acquisition Matters
This strategic move highlights the trend towards acquiring pioneering brands that stand out in a diverse and competitive global haircare sector, currently estimated to be valued around €4.5 billion.