Insights from a 2025 Consumer Report
A recent study by Coefficient Capital and The New Consumer unveils that nearly half of the American respondents, 45% to be precise, have made purchases via TikTok Shop. Fashion and beauty items emerged as the leading categories in this trend.
Survey Methodology
The findings are based on an extensive survey process comprising 11 rounds, where over 3,000 US consumers provided their shopping habits and preferences. The latest of these was conducted earlier this month, ensuring current insights into shopping behaviors.
Reasons for TikTok Shop’s Popularity
The rapid ascension of TikTok Shop underscores the expanding role of social commerce, especially favored by the Gen Z and Millennial demographics. This surge highlights a shift towards platforms that blend social interaction with shopping, offering a dynamic and engaging consumer experience.