Saudi Arabian brand Moonglaze, renowned in the Middle East, has made its first appearance at London’s prestigious Selfridges store. This beauty label, established by Yara Alnamlah, holds the distinction of being the inaugural Saudi beauty brand to grace the shelves of this iconic retail center.
In tandem with the London launch, the brand features a dynamic outdoor promotional campaign, spotlighting its renowned products such as Mars, Blushed Princess, and 24K. These campaigns are creatively displayed on London taxis, strengthening the brand’s presence in the UK capital.
Highlighting a significant shift, this launch is celebrated as a cultural advancement for Saudi Arabia’s beauty sector, as highlighted by Grazia. It signifies the growing international acknowledgment of brands originating from the heart of the Arabic Kingdom.