Puig and Charlotte Tilbury have revealed that their strategic partnership in the beauty mogul’s namesake brand will now continue through to the close of 2030. As part of this renewed agreement, Charlotte Tilbury will maintain a minority holding while Puig is set to gradually acquire full ownership by 2031.
In-Depth Insights
- Since Puig purchased the majority share of Charlotte Tilbury, the brand has experienced a substantial growth, with its net revenue more than tripling.
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The terms include both call and put options, which are intended for execution at various intervals between 2026 and 2031. These options will be based on multiple pivotal financial metrics of the Charlotte Tilbury business.
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In partnership with Puig, Charlotte Tilbury will continue to be actively engaged in advancing the long-term objectives of the brand.
Perspective on the Partnership
Marc Puig, who serves as Chairman and CEO of Puig, expressed his enthusiasm by saying, “Continuing our robust collaboration with Charlotte and her team is an honor. Charlotte’s distinct vision sets her apart from other makeup artist brands, as she was already at the forefront of transforming both makeup and skincare when our journey began in 2020. We’ve accomplished a great deal since then, and it’s a delight to announce the prolongation of our partnership. Charlotte Tilbury is a remarkable brand, and I am eager to further collaborate to drive its growth.”