2024 Rundown: Celebrity Highlights

First Quarter Highlights:

  • Kim Kardashian reignited her color cosmetics venture under the ‘Skkn by Kim’ label.
  • Sydney Sweeney became the face of Kérastase worldwide, while also being elevated to the global ambassador role for Laneige.
  • Joy Sunday joined the Lancôme family as a global ambassador.
  • Madelyn Cline joined the ranks at Revlon as a Global Brand Ambassador.
  • Jessica Chastain was chosen as the ambassador for True Botanicals.
  • A new fragrance collection with Khloe Kardashian is on the horizon through Luxe Brands.
  • Naomi Watts acquired the Stripes label from Amyris for $500,000 via her firm Sakana.
  • Madonna collaborated with Jarrod Blandino on a special collection for her World Tour.
  • Lionel Messi debuted his fragrance line at Cosmoprof North America Miami, with plans to launch in 2024.

Second Quarter Spotlight:

  • Travis Barker introduced a tattoo care range under Barker Wellness in Asia Pacific.
  • Sofia Richie Grainge highlighted in Sol de Janeiro’s Rio Radiance SPF 50 campaign.
  • Hanni from NewJeans partnered with Gucci Beauty as a global ambassador.
  • Willow Smith took on the role of International Ambassador for Dior Makeup.
  • Dua Lipa became the face of YSL Beauty’s LoveShine campaign.
  • Deng Wei celebrated as Charlotte Tilbury’s Global Makeup Spokesperson.
  • Beyoncé Knowles-Carter presented Cecred, a new hair care line inspired by global trends.
  • Cardi B starred in NYX Professional Makeup’s debut Big Game commercial featuring their new lip gloss.
  • Pamela Anderson joined Onesie Skin as Co-founder, promoting personalized skin care.
  • Rihanna became the face of Dior’s J’Adore fragrance.
  • John Legend showcased Montblanc’s Legend fragrance.
  • Jake Paul launched a men’s grooming line, “W” at Walmart.
  • Gwyneth Paltrow’s Goop introduced its first mascara.
  • Kylie Cosmetics found a home at Ulta Beauty within Target.
  • L’Oreal Paris sponsored Disney+’s “The Kardashians.”
  • Charlize Theron took on a larger role in her 20-year collaboration with Dior, now featuring their high jewellery and skincare.
  • Bella Hadid introduced ‘Ôrəbella, her fragrance line at Ulta Beauty.
  • Paris Hilton partnered with Tan Luxe for a unique collaboration.

Third Quarter Insights:

  • Angelina Jolie became the face for Tom Ford’s Runway Lip Color.
  • Wei Daxun appointed as Brand Ambassador by Bobbi Brown.
  • Lady Gaga’s Haus Labs launched in Sephora at Kohl’s.
  • Gigi Hadid is the face of Rabanne’s Million Gold For Her fragrance.
  • Tory Burch showcased Sublime with Kendall Jenner.
  • Dolly Parton introduced Dolly Beauty.
  • Felix Mallard selected as Dior Beauty’s first Australian male ambassador.
  • Troye Sivan named Global Makeup Ambassador by Rabanne.
  • Mandy Moore collaborated with Eucerin for their campaign.
  • Tracy Anderson unveiled a fragrance line under Heartstone.

Fourth Quarter Highs:

  • Victoria Beckham Beauty hosted a pop-up in NYC’s Chelsea on the High Line.
  • Hailey Bieber’s Rhode set up a pop-up in London.
  • John Legend’s Loved01 skincare was launched on QVC.
  • Olivia Rodrigo named Global Brand Ambassador for Lancôme.