Kose has achieved recognition as a 2025 Honoree in the XR Technologies & Accessories category at the prestigious CES event held in Las Vegas. This accolade was awarded for their innovative Mixed Reality Makeup system, also known as the 0 min try-on studio. The pioneering product from the J-beauty leader promises an entirely new approach to makeup try-ons through its advanced high-speed projection mapping technology.
This system allows realistic makeup applications directly onto a user’s face, providing a lively and interactive 3D experience that adapts to facial movements.
CES acknowledges that Kose’s innovation helps consumers explore a multitude of makeup designs within a realistic 3D environment, enabling them to make quicker and more confident purchasing decisions compared to traditional try-on methods or augmented reality makeup filters.