Nice One Beauty Digital Marketing Co., an online cosmetics company from Saudi Arabia, experienced a 30% increase in its stock price as trading commenced on the Riyadh stock exchange. The initial public offering raised $320 million, witnessing shares elevate to a peak of 45.5 riyals ($12.1 USD) from the initial set price of 35 riyals. This launch marks another successful IPO for Saudi Arabia. The triumphant debut underscores the resilience of Saudi capital markets and the rising interest in the beauty and e-commerce industries within the region.
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