Centrum, the leading global multivitamin brand from Haleon (previously known as GlaxoSmithKline Consumer Healthcare), has introduced the Centrum Joint & Mobility Capsule. This cutting-edge product, featuring an exclusive blend of Undenatured Type II Collagen (UC-II) and vitamin K2, is crafted to facilitate cartilage repair and enhance adult joint mobility and flexibility.
This new offering from Centrum will be readily accessible in capsule form across pharmacies, modern retail pharmacy chains, and online platforms throughout India.
Bone and joint health have emerged as pressing health concerns in India, ranking among the top four health issues affecting adults across all age categories, as highlighted by the recent Centrum India Health Survey3 conducted alongside Kantar. Despite 52% of surveyed Indian consumers believing their diets are adequate, the data unveiled that many are actively managing multiple health concerns, including those related to bones and joints. Centrum Joint & Mobility aspires to bridge this gap by providing a specialized solution for joint health.
Centrum Joint & Mobility features a distinct blend of clinically validated ingredients: Undenatured Type II Collagen (UC-II) and vitamin K2. Research indicates that UC-II usage significantly boosts knee joint comfort within just 30 days, operating through a unique mechanism that encourages the production and repair of compromised joint cartilage. UC-II helps alleviate joint discomfort and stiffness, thereby enhancing overall joint function and flexibility. Meanwhile, vitamin K2 plays a crucial role in bone strength by facilitating bone mineralization, which contributes to stronger, healthier bones, complemented by calcium and other minerals that support mobility.
Garima Gupta, the Lead for Vitamin Mineral Supplement (VMS) Category, expressed her views on the new product launch: “At Haleon, we are firmly devoted to bolstering the health and well-being of Indian consumers. We understand that joint health is a growing concern affecting individuals’ mobility and quality of life. With the unveiling of Centrum Joint & Mobility, we are thrilled to offer a scientifically validated solution that transcends mere symptom management. Our exceptional formulation, combining proven UC-II and vitamin K2, supplemented by calcium and minerals, supports cartilage health and enhances joint mobility when incorporated into a daily diet, empowering individuals to maintain an active lifestyle.”
Haleon in India, a prominent player in fast-moving consumer healthcare, operates with the mission of providing better everyday health with a humanitarian approach. Presently, Haleon India offers products in oral care, digestive health, pain management, respiratory care, and the Vitamin Mineral Supplement space with well-known brands, including Centrum, Ostocalcium, Sensodyne, Eno, Iodex, Crocin, Otrivin, Paradontax, and Polident.