Coty and Swarovski have announced an extended collaboration via a beauty licensing agreement, signaling Swarovski’s initial venture into the beauty sector.
Together, they aim to create, manufacture, and market perfumes and beauty items. These products will integrate Swarovski’s signature “Pop Luxury” style with Coty’s established prowess in the beauty field.
This alliance demonstrates a strategic convergence of two global frontrunners in the spheres of luxury and beauty.