**e.l.f. Cosmetics’ New Campaign Inspires Through Beauty and Sports**
**Introduction**
With a dynamic spirit, e.l.f. Cosmetics has launched its latest campaign titled “eyes. lips. face. fandom.” Starring the vibrant personalities of Joey King and Lucien Laviscount, this initiative reaches across platforms to captivate audiences.
**Campaign Rollout**
Debuting at the Macy’s Thanksgiving Day Parade, the campaign reached 22 million viewers, showcasing Power Grip Primer’s unique ability to produce enduring connections. The celebration continues beyond the parade, uniting fans from diverse fields.
**Purpose and Impact**
As e.l.f. Cosmetics’ leading product, Power Grip Primer anchors this campaign. Positioned as the top-selling tool in the beauty market, its role is pivotal in the company’s mission to inspire and connect people. Through this product, e.l.f. aspires to form unbreakable bonds, transcending the realms of beauty and sports.