In South America, a diverse array of natural marvels thrives, offering a treasure chest of biodiversity that has supported the health rituals of indigenous societies throughout the ages. Currently, these time-honored customs are receiving international attention, as supplements originating from this lively continent become essential aspects of fitness and wellness regimens globally.
These natural supplements, inclusive of components like maca, acai, guarana, and yerba mate, are gaining traction owing to their supposed health advantages, such as elevating energy, enhancing cognitive function, aiding in weight control, and promoting overall wellness.
Let’s delve deeper into the most sought-after South American supplements and investigate the scientific reasoning behind their increasing popularity. The nutritional supplements market in Latin America was appraised at US$ 51.32 billion in 2022, with expectations to grow at an eight percent CAGR from 2023 to 2030.
The Latin American populace has historically encountered a high frequency of chronic conditions such as hypertension, diabetes, and metabolic disorders. The WHO reports that over 60 percent of men and women in the area are overweight or obese.
According to Glanbia Nutritionals, more than half of consumers intended to be more active post-COVID-19, likely escalating the demand for nutritional supplements in future years. Regulatory approvals in the region are anticipated to drive the demand for supplements in the forthcoming period.
For example, in April 2023, Brazil’s Health Regulatory Agency approved Setria Glutathione for functional food supplements, and a recent survey indicated that three out of four individuals in Peru frequently incorporate immune-enhancing supplements in their diet.
Analysis and Trends in the Global Dietary Supplements Market
The dietary supplements sector is foreseen to be worth US$ 139.38 billion in 2024, potentially reaching US$ 173.69 billion by 2029, with an anticipated 4.5 percent CAGR during this forecast (2024-2029).
Post-COVID-19, there has been a noticeable rise in demand for products beneficial to digestive and immune health. Additionally, there has been notable growth in the sales of supplements such as proteins, vitamins, and omega-3 fatty acids. These dynamics are positively influencing market conditions, leading to multiple new product launches to cater to rising demand.
A shift towards preventive health management practices, driven by soaring healthcare costs and lifestyle disease burdens, fuels the dietary supplements market. Enhanced digital retail options are set to further stimulate the growth in dietary supplements. Simultaneously, the increasing preference for herbal supplements is poised to spur market growth during the forecast.
An expanding number of fitness centers, health clubs, and gyms coupled with heightened fitness awareness among the youth are set to bolster demand for energy and weight management supplements. The growing acceptance of sports as viable career options is expected to amplify the need for sports nutrition, subsequently supporting market expansion.
Emerging Superfoods from South America
Famed for their high nutrient content and potential health-promoting benefits, superfoods serve as valuable components to a balanced diet and lifestyle, aiding individuals in pursuing a healthier life.
- Quinoa – A nutrient-rich, gluten-free pseudo-grain offering proteins, fibres, and antioxidants.
- Sacha Inchi – Known for its proteins and omega-rich oils benefiting muscle and heart health.
- Chia Seeds – South and Central American origin, appreciated for aiding cardiovascular health and diabetes management.
- Amaranth – Loaded with proteins and calcium, aids in lowering cholesterol and blood pressure.
- Camu Camu – With vast amounts of Vitamin C, this Amazonian fruit aids immune health.
- Maca – An Andean plant celebrated for boosting energy, fertility, and relieving menopause symptoms.
- Acai – Boasting more antioxidants than common berry counterparts, contributing to anti-aging and cellular protection.
Conclusion
In sum, South America’s supplements present captivating possibilities for natural health improvement, echoing the region’s abundant cultural and biological diversity. Nonetheless, consumers should engage these supplements with a discerning mindset, weighing the allure of nature-based solutions against a comprehensible evaluation of available scientific insights. Consulting with healthcare experts prior to embarking on a new supplement course remains advisable.