Brands Lose Royal Cachet Under Revised Supplier List
King Charles has revised the list of Royal Warrant holders, resulting in several prominent cosmetics brands losing their privileged status. The updated list of suppliers to the Royal Household no longer includes Boots, Clarins, Unilever, Elizabeth Arden, and House of Fraser.
A Shift in Crown-Endorsed Partnerships
As reported by Metro, the King and Queen rolled out their second set of Royal Warrants of Appointment under the new reign last month. From 386 approved companies, Molton Brown, Bronnley 1884, and Heaven Skincare have secured their places among the royal-endorsed brands.
Reasoning Behind the Changes
Brands may lose their Royal Warrant if products are discontinued or if their goods and services are no longer needed. Given the evolving requirements of the King’s household, adjustments to the list of official suppliers are to be expected.