Transaction Overview
L’Oréal has completed the sale of its skincare brands, Decléor and Saint-Gervais Mont Blanc, to French start-up Cospal, helmed by Matthieu Lesieur. While the financial terms of the deal remain confidential, the transaction promises a new era for both brands under Cospal’s leadership, with plans to boost their presence in the burgeoning beauty and wellness sector.
Brand Evolution
This acquisition serves as a pivotal phase for Decléor, renowned for its aromatherapy products since the 1970s, and Saint-Gervais Mont Blanc, known for its dermocosmetics lineage deeply connected with the Alpline spa of the same name. Lesieur, in his role as Cospal’s president, brings a historic bond with Decléor—his father initially purchased it during the 1980s before Shiseido took over. L’Oréal incorporated Decléor into its suite of brands following a significant €230 million acquisition in 2014.
Strategic Alignment
This divestment is aligned with L’Oréal’s strategy to focus its resources on key dermocosmetics brands, thereby optimizing its overall brand collection and concentrating on high-growth potential areas.