L’Oréal to Acquire Korean Beauty Brand Dr.G

L’Oréal has reached an agreement to purchase Gowoonsesang Cosmetics from Migros, though financial details remain undisclosed. This acquisition, by the French beauty leader, adds the renowned Korean skincare brand Dr.G to its Consumer Products Division, aiming to fulfill the increasing interest in K-beauty worldwide. Reflecting on the decision, Alexis Perakis-Valat, the Global President of L’Oréal’s Consumer Products Division, observed that Dr.G complements their current skincare offerings. He highlighted the brand’s longstanding achievement and L’Oréal’s commitment to enhancing its presence both in South Korea and globally, aligning with their strategy of making premium Korean beauty accessible to everyone.