In a move set to transform the beauty industry, Rakuten Group, Inc. and L’Oréal Japan have revealed a groundbreaking collaboration focused on enhancing beauty experiences through AI technology and in-depth marketing insights.
This alliance will capitalize on Rakuten’s extensive network of more than 100 million participants, employing advanced tools such as Rakuten CustomerDNA, an AI-driven resource equipped with data on over 4,000 consumer traits, along with Rakuten AIris, a platform designed to connect enterprises with specific customer groups.
Complementing this, L’Oréal Japan contributes its innovative CREAITECH and Beauty Genius platforms, allowing Rakuten to enrich its service with AI tailored specifically for beauty applications.
This joint effort intends to revolutionize the way consumers find and purchase beauty items, creating personalized solutions by merging sophisticated data analytics with the latest in beauty technology.