Tatcha Expands to Ulta Beauty

Amid rising interest in Asian skincare, Tatcha is set to expand into Ulta Beauty’s offerings. Starting next year, the renowned Japanese beauty brand will be available in over 1,400 Ulta Beauty locations across the United States, as well as online at Ulta.com.

Tatcha’s availability at Ulta introduces customers to the brand’s unique approach, emphasizing the importance of holistic skin health and mindful beauty practices. Highlighting the brand’s philosophy, Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, remarks, “Tatcha redefines skincare routines as a form of self-care, distinct from mere beauty goal achievement. As we step into a new year focused on the synergy between beauty and mental well-being, we’re thrilled to welcome Tatcha into the Ulta family.”

Mary Yee, CEO of Tatcha, shares, “Intention and purpose guide everything at Tatcha, including our choice of retail partners. We deeply appreciate Ulta Beauty’s commitment to excellence and authenticity in offering top-tier products. This collaboration allows Tatcha to connect with a broader range of customers, enhancing skincare rituals to nurture self-care.”