Unrivaled, the trailblazing professional women’s basketball league, has secured a multi-year partnership with Sephora U.S., naming them their official and exclusive beauty collaborator. This collaboration involves Sephora enhancing the league’s new glam room at Unrivaled’s custom facility, alongside supplying selected beauty products for athletes throughout the season. The alliance will also see Sephora’s branding prominently displayed in on-court signage and the player arrival area, marking their debut in this space. Additionally, Sephora’s involvement will extend to various league events and programming. This strategic partnership represents a noteworthy evolution within the sports industry, illustrating the merging of beauty and athleticism.
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