Overview
Violette_FR has successfully completed a Series B investment round, spearheaded by Silas Capital along with Experienced Capital. The round also saw participation from Monogram Capital Partners and Felix Capital. Although the specific financial figures were not revealed, this influx of capital marks a significant step for the French beauty brand.
Growth Plans
The investment aims to propel Violette_FR into its next stage of growth, focusing on broadening its international presence, fostering product development, and enhancing its digital capabilities, as reported by WWD.
Vision and Strategy
According to founder Violette Serrat, “I’ve always envisioned my business with a focus on enduring value, much like what one would expect from a luxury maison, as opposed to a rapidly expanding startup. This mindset has allowed me to carefully curate a dream collection of products that remain dedicated to our customers and guided by personal intuition. We are excited to have a group of investors who believe in us, enabling Violette_FR to expand while preserving the brand’s distinctive identity and position within the beauty industry.”