J-beauty trailblazer Waphyto has officially made its debut at Berlin’s The Store X. Grounded in herbalism and purity, the clean beauty brand is set to introduce its handpicked selection of skincare and haircare offerings within the prestigious Soho House Berlin.
Among the standout products featured are the Regena Cleansing Oil, Facial Milk, and Facial Oil, alongside the Shampoo Elevate, Conditioner Elevate, and Scalp Lotion.
Waphyto’s founder, Atsuko Morita, emphasizes the importance of this partnership: “This alliance embodies a mutual vision of nurturing innovation while respecting nature’s essence. Our clean beauty ethos aligns perfectly with The Store X’s aspiration to exceed retail norms and deliver enriching experiences to its patrons.”